Research on the Online and Offline Data Collaboration Mechanism for Brand Value Enhancement of Xinhui Dried Tangerine Peel Village under the Cloud Computing Platform

Guye Ding ()
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Guye Ding: East China Normal University

A chapter in Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025), 2025, pp 329-335 from Springer

Abstract: Abstract This study presents an integrated promotion system based on cloud computing to enhance the brand value of Xinhui Dried Tangerine Peel Village. By combining online e-commerce platforms and social media with offline stores and events, the system aims to improve brand communication and marketing efficiency. The system integrates three key subsystems: online promotion, offline promotion, and data monitoring and analysis, enabling precise, data-driven marketing strategies. The research evaluates the system’s effectiveness through key metrics such as sales growth, user conversion, and brand awareness. The findings suggest that the system can significantly boost brand recognition and sales, especially among younger consumers. Future improvements may include AI-driven personalized marketing and global expansion to support the promotion of regional agricultural brands.

Keywords: Xinhui Dried Tangerine Peel Village; Brand Value Enhancement; Cloud Computing; Online-Offline Integration; Data Collaboration; Promotion System; Marketing Strategy (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-888-2_33

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