Research on the Mechanism of the Impact of Literary IP Adaptation on Consumer Purchase Behavior: The Mediating Role of Consumer Perception

Wenjie Zhang ()
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Wenjie Zhang: Tianjin Normal University

A chapter in Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025), 2025, pp 778-784 from Springer

Abstract: Abstract As an emerging cultural phenomenon, literary IP adaptation has gradually become a significant trend in the recent market. Research on this topic has been increasing in recent years; however, there remains insufficient exploration into the mechanism of “how literary IP adaptations influence consumer purchasing behavior.” Addressing this gap, this paper examines how literary IP adaptations affect consumer perception and, consequently, consumer purchasing behavior. The study fills the existing research gap and provides practical guidance for enterprises in their operations. In conclusion, this research holds both important theoretical and practical significance.

Keywords: Literary IP Adaptation; Consumer Perception; Consumer Psychology; Fan Economy; Consumer Purchasing Behavior (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-888-2_76

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DOI: 10.2991/978-94-6463-888-2_76

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