Exploring Resident Attitudes towards Sustainable Tourism: A SUS-TAS Analysis in Agadir, Morocco

Reda Tamanine (), M’barek Houssas, Yassine Baazizi, Ichrak Fahim and Mustapha Ahachmi
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Reda Tamanine: EMAA Business School
M’barek Houssas: Ibn zohr university, Ecole nationale de commerce et de gestion
Yassine Baazizi: Ibn zohr university, Ecole nationale de commerce et de gestion
Ichrak Fahim: Ibn zohr university, Ecole nationale de commerce et de gestion
Mustapha Ahachmi: Ibn zohr university, Ecole nationale de commerce et de gestion

A chapter in Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025), 2025, pp 655-670 from Springer

Abstract: Abstract This study examines residents’ attitudes toward sustainable tourism in Agadir, Morocco, utilizing the Sustainable Tourism Attitude Scale (SUS-TAS). By implementing confirmatory factor analysis (CFA), the research identifies key dimensions of resident attitudes and assesses the reliability of SUS-TAS in this cultural context. Findings reveal a generally positive inclination towards sustainable tourism among Agadir's residents, highlighting significant variations based on age and education level. Younger and more educated residents show greater support for sustainable tourism initiatives, emphasizing environmental sustainability and economic benefits. The study contributes methodologically by validating SUS-TAS in a Moroccan context and underscores the importance of demographic considerations in sustainable tourism planning.

Keywords: Sustainable tourism; Residents’ attitude; Moroccan tourism; SUS-TAS (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-892-9_38

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DOI: 10.2991/978-94-6463-892-9_38

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