Integrating Emotion AI, Robotics AI, and Sentiment Analysis into Customer Relationship Management: An Asavika Sciences Perspective

hc Vicente Pironti (), Leena Sharma, Gurneet Kaur Suri and Mahua Majumdar Bose
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hc Vicente Pironti: Open University Humaniza
Leena Sharma: St. Xavier’s College Jaipur
Gurneet Kaur Suri: Pharmaceutical Sciences and Research University
Mahua Majumdar Bose: St. Xavier’s College Jaipur

A chapter in Proceedings of the International Conference on Artificial Intelligence in Management for Business and Industrial Growth (AIMBIG 2025), 2025, pp 160-175 from Springer

Abstract: Abstract Customer Relationship Management (CRM) has evolved from basic data systems into intelligent ecosystems powered by Artificial Intelligence (AI). This paper examines how Emotion AI, Robotics AI, and Sentiment Analysis are transforming CRM by enabling empathetic interactions, service automation, and real-time emotional insights. Drawing on case studies from industries such as retail, banking, and entertainment, the research highlights both the opportunities and challenges of integrating these technologies. The analysis is guided by the Asavika Sciences philosophy, which emphasizes principles of Infinitando (expansion of awareness) and Biosentia (respect for sentient life). Findings suggest that while AI-driven CRM can enhance personalization, efficiency, and customer loyalty, ethical concerns around privacy, emotional surveillance, and cultural acceptance remain pressing. The study proposes a regenerative CRM framework that balances profitability with empathy, dignity, and sustainability, offering insights for scholars, practitioners, and policymakers navigating the future of customer engagement.

Keywords: Emotion AI; Robotics AI; Sentiment Analysis; Customer Relationship Management; Ethical AI; Sustainability; Asavika Sciences (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-898-1_13

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DOI: 10.2991/978-94-6463-898-1_13

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