Sustainable Tourism in the Age of AI: A Pathway to Smart, Responsible, and Resilient Travel Ecosystems

T. S. Saranya, Sandeep Kumar Gupta (), S. Smitha, Gayathri Raj and Smitha Philip
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T. S. Saranya: AIBHAS, Amity University, Head of the Institute
Sandeep Kumar Gupta: Mohan Babu University
S. Smitha: Providence Women’s College, Department of Travel and Tourism Management
Gayathri Raj: Independent Researcher
Smitha Philip: Christ University

A chapter in Proceedings of the International Conference on Artificial Intelligence in Management for Business and Industrial Growth (AIMBIG 2025), 2025, pp 463-479 from Springer

Abstract: Abstract The assimilation of Artificial Intelligence (AI) into the tourism industry has significantly transformed traditional practices, driving innovation and sustainability across various domains. This paper delves into the pivotal role AI plays in fostering sustainable tourism by enabling resource optimization, enhancing environmental monitoring, and promoting personalized tourist engagement. By leveraging machine learning, data analytics, and intelligent automation, AI systems assist stakeholders in minimizing environmental impact, improving operational efficiency, and creating tailored experiences that align with responsible travel principles. Smart technologies, such as AI-powered recommendation engines, predictive analytics for visitor flow management, and real-time environmental sensors, contribute to building resilient tourism ecosystems that are adaptive to changing demands and environmental challenges. A systematic review of recent scholarly case studies, this study evaluates the breadth and depth of AI applications in sustainable tourism, highlighting key innovations and their implications. The findings reveal a growing emphasis on using AI to support decision-making in destination management, reduce carbon footprints, and foster community involvement through inclusive technological strategies. Furthermore, the review identifies gaps in current research and suggests future directions for integrating ethical considerations and inclusive design in AI development. By synthesizing interdisciplinary perspectives, this paper provides comprehensive insights into how AI can be harnessed not only to enhance the tourist experience but also to support long-term sustainability goals in the tourism sector. To study the ultimate possible of AI as a catalyst for creating smarter, greener, and more equitable tourism practices worldwide.

Keywords: Artificial Intelligence; Environmental Monitoring; Personalized Engagement; Resilient Travel Ecosystems; Resource Optimization; Smart Tourism; Sustainable Tourism (search for similar items in EconPapers)
Date: 2025
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DOI: 10.2991/978-94-6463-898-1_32

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