Evaluating the Impact of Green Tourism on Religious and Honeymoon Tourism in Bali and India: A Cross-Country Analysis Using SEM-PLS

Kadek Jemmy Waciko (), I Nyoman Suka Sanjaya, Rifqi Nur Fakhrurozi, Upayana Wiguna Eka Saputra, Asha Kamath and Satyanarayana Satyanarayana
Additional contact information
Kadek Jemmy Waciko: Politeknik Negeri Bali, Department of Business Administration
I Nyoman Suka Sanjaya: Politeknik Negeri Bali, Department of Business Administration
Rifqi Nur Fakhrurozi: Politeknik Negeri Bali, Department of Business Administration
Upayana Wiguna Eka Saputra: Politeknik Negeri Bali, Department of Business Administration
Asha Kamath: Manipal Academy of Higher Education, Department of Applied Statistics and Data Science
Satyanarayana Satyanarayana: Manipal Academy of Higher Education, Department of Applied Statistics and Data Science

A chapter in Proceedings of the International Conference on Applied Science and Technology on Social Science 2025 (iCAST-SS 2025), 2025, pp 163-171 from Springer

Abstract: Abstract This study investigates the impact of green tourism on religious and honeymoon tourism in Bali (Indonesia) and Karnataka (India) through a cross-country comparative analysis using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Drawing on data from 220 respondents (110 from each country), the research examines how sustainability practices (SP) shape destination image (DI), tourist experience (TE), and revisit intention (RI), with mediating roles of religious tourism satisfaction (RTS) and honeymoon tourism satisfaction (HTS). Results reveal that SP strongly enhances DI and TE in both regions, underscoring its foundational role in destination appeal. However, significant divergences emerge in tourist behavior: in Indonesia, high HTS paradoxically reduces RI (β = − 0.338), likely due to honeymoon trips being framed as “once-in-a-lifetime” experiences. Conversely, in India, HTS strongly drives RI (β = 0.442), reflecting repeatable luxury perceptions. TE emerges as a universal driver of loyalty, surpassing DI, while RTS is consistently linked to TE in both countries. Multi-group analysis highlights cultural and contextual differences, such as Indonesia’s image-driven HTS versus India’s experience-driven HTS. Strategic implications emphasize tailoring sustainability initiatives to niche market dynamics, prioritizing experiential quality over promotional imagery. This study bridges theoretical gaps by validating a context-sensitive framework for sustainable tourism management in religious and honeymoon segments, offering actionable insights for destination authorities in Asia and beyond.

Keywords: Green tourism; Honeymoon tourism; Multi-group analysis; Religious tourism; Sustainability practices (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-938-4_20

Ordering information: This item can be ordered from
http://www.springer.com/9789464639384

DOI: 10.2991/978-94-6463-938-4_20

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().