User Interface/User Experience Design in Green E-Commerce to Enhance Brand Image: A Systematic Review Toward a Conceptual Model

Ni Wayan Sukartini (), Kadek Cahya Dewi and Nyoman Indah Kusuma Dewi
Additional contact information
Ni Wayan Sukartini: Politeknik Negeri Bali, Business Administration Department
Kadek Cahya Dewi: Politeknik Negeri Bali, Business Administration Department
Nyoman Indah Kusuma Dewi: Politeknik Negeri Bali, Business Administration Department

A chapter in Proceedings of the International Conference on Applied Science and Technology on Social Science 2025 (iCAST-SS 2025), 2025, pp 58-66 from Springer

Abstract: Abstract Green business and green living are increasingly becoming a global concern. User Interface (UI) and User Experience (UX) design that is in line with the principles of sustainability has the potential to strengthen brand image in green business. The purpose of this study is to synthesize existing literature about User Interface/User Experience Design in Green E-Commerce to Enhance Brand Image. It studied about green aspects, UI/UX design, and the relationship between them and brand image in the context of green e-commerce. The study used a systematic literature review approach based on the PRISMA guidelines. Based on the results of the analysis, the success of green e-commerce is highly dependent on three main things namely consumer attitudes (green attitude), sustainability literacy (green knowledge), and delivery strategies through green features and green design. These results emphasize the importance of integrating UI/UX elements such as informativeness, visual clarity, perceived value that not only enhance user experience but also strengthen brand image as a credible green brand. Theoretical approaches such as The Planned Behavior, Stimulus-Organism-Responses, and Fogg Behavior Model can be used as a basis of UI/UX design in forming sustainability perceptions and brand image. It can be concluded that the integration between green and UI/UX design elements is an important foundation in building a strong green brand image. This relationship pattern is an important basis for developing a conceptual model of green e-commerce UI/UX design that is not only user-friendly but also strategic in conveying sustainability commitments.

Keywords: Green Brand Image; Green E-commerce; UI/UX Design (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-938-4_8

Ordering information: This item can be ordered from
http://www.springer.com/9789464639384

DOI: 10.2991/978-94-6463-938-4_8

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().