A New Decision-Making Process—A Circulating-Type Communications Model

Akira Shimizu
Additional contact information
Akira Shimizu: Keio University

Chapter Chapter 10 in New Consumer Behavior Theories from Japan, 2021, pp 189-209 from Springer

Abstract: Abstract We can summarize theDecision-making process relationshipsCirculating-type communications model between consumer behavior and marketing strategy in the history of research into two broad areas: research into segmentationSegmentation and research into the consumer decision-making processDecision-making process. SegmentationSegmentation is important in a marketing strategy as the pre-stage when determining the targets and thinking about positioning.

Date: 2021
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advchp:978-981-16-1127-8_10

Ordering information: This item can be ordered from
http://www.springer.com/9789811611278

DOI: 10.1007/978-981-16-1127-8_10

Access Statistics for this chapter

More chapters in Advances in Japanese Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().