Studies on Commitment

Akira Shimizu
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Akira Shimizu: Keio University

Chapter Chapter 4 in New Consumer Behavior Theories from Japan, 2021, pp 57-74 from Springer

Abstract: Abstract In this chapter, the concept of commitment and its practical applications are considered. Commitments can be categorized into several categories based on the source; however, brand commitment, which is a concept related to satisfactionSatisfaction with and passion for the brand after making a purchase, as described in Chap. 2 , is discussed in this chapter. In this chapter, purchasing products sold at supermarkets is taken as an example and the role played by commitment is discussed.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advchp:978-981-16-1127-8_4

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DOI: 10.1007/978-981-16-1127-8_4

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