Mechanism of Attitude Formation for Consumers Who Convey Information

Akira Shimizu
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Akira Shimizu: Keio University

Chapter Chapter 5 in New Consumer Behavior Theories from Japan, 2021, pp 75-95 from Springer

Abstract: Abstract Based on theAttitude discussions in Chaps. 1 to 4, we were able to confirm that individuals who were highly satisfied with the product they purchased are likely to spread the word after the purchase, just as suggested in previous studies. However, the discussions also showed that the level of satisfactionSatisfaction alone cannot explain the behavior.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advchp:978-981-16-1127-8_5

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DOI: 10.1007/978-981-16-1127-8_5

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