Emergence of Communication-Oriented Consumers

Akira Shimizu
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Akira Shimizu: Keio University

Chapter Chapter 6 in New Consumer Behavior Theories from Japan, 2021, pp 97-116 from Springer

Abstract: Abstract The digital divide among Japanese consumersCommunication-oriented consumer is growing as shown in Chap. 1. Chap. 2 logically and empirically confirmed that the most up-to-date consumers spread the word about their experiences with a product or service. Chapter 3 demonstrated that they are especially likely to spread the word when they recognized and took interestInterest in a product or service, collected information, and then became satisfied with what they purchased.

Date: 2021
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DOI: 10.1007/978-981-16-1127-8_6

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