Research on Uncertain Listeners

Akira Shimizu
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Akira Shimizu: Keio University

Chapter Chapter 7 in New Consumer Behavior Theories from Japan, 2021, pp 117-140 from Springer

Abstract: Abstract In Chap. 6, I used twoUncertain listeners scales to show that the brand segmentationSegmentation is significant: (1) consumers’ information sensitivity and (2) consumers’ affective commitmentAffective commitment to the relevant product.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advchp:978-981-16-1127-8_7

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DOI: 10.1007/978-981-16-1127-8_7

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