Studies on Connoisseurs

Akira Shimizu
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Akira Shimizu: Keio University

Chapter Chapter 8 in New Consumer Behavior Theories from Japan, 2021, pp 141-165 from Springer

Abstract: Abstract As outlined inConnoisseurs Chaps. 6 and 7, it has become clear that a brand can be assessed based on the purchase activities of information-savvy consumers. In this chapter, I will go a step further and consider forecasting the demand for new products by surveying such information-savvy consumers. Given that it was possible to assess a brand based on the purchase behaviors of information-savvy consumers, the ultimate aim is to develop a system that provides feedback for product development by surveying them in detail, and even understanding the reasons why they recognize particular brands.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advchp:978-981-16-1127-8_8

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DOI: 10.1007/978-981-16-1127-8_8

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