Beyond Borders: Assessing the Impact of Digital and Green Innovation on Firms’ Export Capabilities

Jordana Rech Graciano dos Santos (), Valentina Meliciani (), Marco Pini () and Roberto Urbani ()
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Jordana Rech Graciano dos Santos: Luiss Guido Carli University
Valentina Meliciani: Luiss Guido Carli University
Marco Pini: Centro Studi Delle Camere Di Commercio Guglielmo Tagliacarne
Roberto Urbani: Luiss Guido Carli University

Chapter 9 in Rethinking Trade in an Age of Turbulence, 2026, pp 141-157 from Springer

Abstract: Abstract In an era marked by rapid technological advancements and increasing environmental awareness, the convergence of innovation and internationalization has become a critical frontier in the field of strategic management. As firms seek to expand their global presence, adopting digital and green innovations emerges as a transformative force, redefining competitive landscapes, and reshaping how firms engage with international markets.

Date: 2026
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DOI: 10.1007/978-3-032-28664-2_9

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