Marketing Instrumentarium of Provision of Food Security

Z. Kozenko (), Y. Kozenko (), K. Kozenko (), N. Ivanova () and I. Shmyreva ()
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Z. Kozenko: Volgograd State Agricultural University
Y. Kozenko: Volgograd State University
K. Kozenko: All-Russia Research Institute of Irrigated Agriculture
N. Ivanova: Volgograd State Agricultural University
I. Shmyreva: Volgograd State Agricultural University

A chapter in Integration and Clustering for Sustainable Economic Growth, 2017, pp 183-188 from Springer

Abstract: Abstract The purpose of the article is to develop marketing instrumentarium of provision of food security. The work uses the proprietary marketing methodology of evaluation of food security which allows determining sustainability of economy to changes in the internal and global food markets. The authors evaluate the level of food security of modern Russia with the help of the developed methodology and develop marketing model for provision of food security. As the result of the research, the authors come to the conclusion that perspectives of provision of food security under the modern economic conditions are related to the use of corresponding marketing instrumentarium. Benchmarking and branding are offered as perspective tools.

Keywords: Marketing; Benchmarking; Branding; Food enterprise; Food security (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:conchp:978-3-319-45462-7_21

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DOI: 10.1007/978-3-319-45462-7_21

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