Creative Masses: Amateur Participation and Corporate Success in Japan’s Media Industries

Nissim Otmazgin ()
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Nissim Otmazgin: The Hebrew University of Jerusalem

Chapter Chapter 5 in Creative Context, 2020, pp 65-82 from Springer

Abstract: Abstract Massive commodification and marketing of media culture is not, of course, unique to Japan. Many countries have commodified and industrialized culture to some degree, whether for purposes of entertainment or propaganda.

Date: 2020
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DOI: 10.1007/978-981-15-3056-2_5

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