The CSR Practices of a Mining PSU: Implementation Challenges

Tanuja Sharma (), Rupamanjari Sinha Ray (), Madhushree Agarwal () and S. K. Tapasvi ()
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Tanuja Sharma: Management Development Institute
Rupamanjari Sinha Ray: Management Development Institute
Madhushree Agarwal: Management Development Institute
S. K. Tapasvi: Management Development Institute

A chapter in Mandated Corporate Social Responsibility, 2020, pp 119-139 from Springer

Abstract: Abstract Corporate social responsibility (CSR)Corporate social responsibility (CSR) practices in public sector undertakings (PSUs) in India have become an important game changer for environmentEnvironment and community development initiatives over the years due to mandatoryMandatory/voluntary nature of CSR CSRCorporate social responsibility (CSR) regime since 2010. The stakeholder engagement approachStakeholder Engagement approach mandated by the Government of India has been helpful for contributing toward development of the communitiesCommunities and environmentEnvironment which get affected due to their operations. As socially responsible stakeholdersStakeholders , these PSUs also get an opportunity to create more sustainable existence by focusing attention on the triple bottom lineTriple Bottom Line —profit, people, and planet. However, most companies suffer from problems related to CSRCorporate social responsibility (CSR) Agenda building and implementation of the same. For a mining company, there are additional challenges of addressing the socialSocial and environmental impacts of their activities on society. In such cases, these companies face many more additional challenges and obstacles to initiate and implement their CSRCorporate social responsibility (CSR) policyCSR policy . The current case studyCase Study aims to capture the efforts of a mining PSU for CSRCorporate social responsibility (CSR) projects and how this company has turned its challenges into opportunities by applying CSRCorporate social responsibility (CSR) interventionsCSR intervention to bridge the gap between the community and company through stakeholder engagement approachStakeholder Engagement approach . This is a qualitative study involving in-depth interviews and focused group discussions of various stakeholdersStakeholders like company officers involved in CSRCorporate social responsibility (CSR) , partner non-governmental organizations (NGOs), local panchayat members, and beneficiaries. The study was conducted in three units of the mining PSU in three different regions. A gap analysis was conducted on the company’s CSRCorporate social responsibility (CSR) agendaCSR agenda formulation and implementation, and ways to bridge these gaps have been suggested. The study shows three different modelsCSR Model of CSRCorporate social responsibility (CSR) being used by this mining PSU, from which the factors for successful CSRCorporate social responsibility (CSR) implementationCSR implementation are duly identified.

Keywords: CSR agenda; CSR implementation; CSR policy; Stakeholder engagement approach; Mining industry (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1007/978-3-030-24444-6_7

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