CSR in Egypt: Communication and Marketing Practices

Sina Hbous, Radwa El Masry () and Hamed M. Shamma ()
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Radwa El Masry: The American University in Cairo
Hamed M. Shamma: The American University in Cairo

A chapter in Rethinking Business Responsibility in a Global Context, 2020, pp 101-123 from Springer

Abstract: Abstract This chapter reviews trends in corporate social responsibility (CSR) in Egypt through the lens of marketing. Following a review of the pertinent literature, two business organizations in Egypt, PepsiCo and the Arab African International Bank, are analyzed. Primary research is undertaken to assess their marketing activities concerning CSR. The study finds that mainstreaming CSR as a corporate branding tool is not yet standard practice in Egypt.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-030-34261-6_7

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DOI: 10.1007/978-3-030-34261-6_7

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