The Impact of Colour Vision Defects on Travel Destination Selection

Morakinyo Dada (), Mohammad Tawhid Reaz, James Jacob Ribero and Nazmun Nur Eva
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Morakinyo Dada: Asia Pacific University of Technology and Innovation
Mohammad Tawhid Reaz: University of Liberal Arts Bangladesh (ULAB)
James Jacob Ribero: University of Liberal Arts Bangladesh (ULAB)
Nazmun Nur Eva: University of Liberal Arts Bangladesh (ULAB)

A chapter in Board Diversity and Corporate Governance, 2024, pp 189-203 from Springer

Abstract: Abstract The purpose of this chapter is to analyse the impact of colour vision defects (CVD) on travellers and hence the tourism industry of Bangladesh. As previous research suggests the prevalence of CVD in Bangladesh is 3.35% (male—8.04%, female—0.66%), the study seeks to investigate how CVD-affected travellers perceive travel destinations and what the impact on the tourism industry is the key purpose of this study. A lab test was carried out to find the prevalence of CVD with 557 samples. Hypothesis testing and Paired t-testing were done with all the respondents. Hypothesis testing suggests the impact of CVD on the travel destination selection process on the overall respondents is not significant. Paired t-test analysis confirmed that there is a significant difference between the travel destination selection process of normal eye vision people and people with CVD. The impact on the tourism industry can also be used in any other industry where colour is the main concern. The direct impact of CVD on the tourism sector was less significant since CVD impacted travellers who use travel destination deciding factors of colour as well as other factors of the sites. The outcome of this research is interesting and worth further analysing for the tourism authority or government decision makers.

Keywords: Colour vision defects (CVD); Colourblindness; Ishihara plates; Tourism (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/978-3-031-53877-3_16

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