Sustainability Standards in Film Production

Carmela Gulluscio (), Cecilia Chirieleison () and Teresa Turzo ()
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Carmela Gulluscio: University of Rome UnitelmaSapienza, Department of Law and Economics
Cecilia Chirieleison: University of Perugia, Department of Political Science
Teresa Turzo: University of Rome UnitelmaSapienza, Department of Law and Economics

A chapter in Sustainability and Social Responsibility of the Media and in the Media, 2026, pp 71-87 from Springer

Abstract: Abstract Reflecting a global trend, this chapter examines the integration of sustainability standards in the film industry, comparing standards from different countries and highlighting their significance. The main objective is to provide a comprehensive analysis of the primary sustainability standards in the film industry from an international perspective. This includes evaluating each standard’s contribution to sustainability and comparing their respective advantages and challenges. In Europe, the commitment to sustainable filmmaking is clearly demonstrated by several initiatives. The UK’s Albert Certification, provided by the British Academy of Film and Television Arts (BAFTA), is a relevant certification standard focused on the reduction of carbon footprints and encouraging eco-friendly production methods. In France, the EcoProd initiative, from a film-environment consortium, addresses environmental impacts minimization. Italy Green Film rating system, developed by national industry bodies, offers a process for evaluating films based on their sustainability. North America has also made significant advances in promoting sustainable practices in film production. The PGA (Producers Guild of America) Green Initiative is a principle-based standard that includes resources like best practices, a carbon calculator, and a vendor guide. Similarly, Canada’s Ontario Green Screen initiative provides resources such as climate and sustainable production training, a carbon calculator, and case studies, demonstrating a robust commitment to reducing environmental impacts and fostering a sustainable culture in film industry. This chapter reviews the primary sustainability standards in the film industry and performs a critical comparison of them, exploring their effectiveness and challenges. It concludes by highlighting the role of these standards in shaping a more sustainable future for the film industry, thereby contributing to an evolving conversation on sustainability and SDGs (Sustainable Development Goals).

Keywords: Accountability; Accountability tools; Albert certification; Best practices; Carbon footprint; Certification standards; Certification-based standards; Corporate sustainability; EcoProd initiative; EcoProd label; Environmental management; Environmental policy; Environmental stewardship; Film industry; Green film rating system; Green production; Industry-specific standards; Media sustainability; Ontario green screen initiative; PGA green initiative; Principle-based standards; Resource efficiency; SDGs; Sustainable development; Sustainable development goals; Sustainable filmmaking; Sustainability; Sustainability-related strategies; Sustainability standards; Waste management (search for similar items in EconPapers)
Date: 2026
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DOI: 10.1007/978-3-032-00086-6_4

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