Journalistic Content in the Digital Age: Loss of Supremacy, Redefining Gatekeepers, and the Rise of Artificial Intelligence

Predrag Đ. Bajić () and Zoran B. Jevtović ()
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Predrag Đ. Bajić: University “Union – Nikola Tesla”, Faculty of Sport
Zoran B. Jevtović: University of Niš, Department of Communicology and Journalism, Faculty of Philosophy

A chapter in Sustainability and Social Responsibility of the Media and in the Media, 2026, pp 145-163 from Springer

Abstract: Abstract While changes are a common part of the development of human civilization, including the media ecosystem, the entry into the digital age and the revolutionary turn that has experienced global expansion in the twenty-first century have redefined the concept of media and journalistic professions. Through a theoretical perspective, questions arise about trends in setting the media agenda, changes regarding “gatekeepers” and, above all, the ways in which journalistic content is changing.. This paper problematizes the issue of creators of journalistic content and what is today implied by that term, especially considering the introduction of artificial intelligence into journalism and media editing, leading to questions related to media ethics and media literacy. Additionally, questions are raised about the role of journalists in the digital age in the face of new technologies and enabled communication and information without such intermediaries, primarily through social networks. This leads to questions about the content itself that is available to the public through various media platforms, as well as topics addressing the sustainability of journalistic content in ways that are traditionally known. Moreover, if journalistic content is considered as something that represents the first draft of history, it is relevant to question what is now recognized as such a form. Furthermore, considerations are made about the historical legacy of journalistic content and its archiving, which is particularly problematic due to its nature and the volume on digital platforms.

Keywords: Agenda-setting; Algorithm; Archiving; Artificial intelligence (AI); Communication; Computer; Content; Context; Democracy; Digital age; Digital revolution; Ethical; Filter bubble; Gatekeepers; Information; Internet; Journalism; Journalist; Life cycle patterns; Mass media; Media literacy; Media organizations; Network; New media; New technologies; News organizations; News websites; Newspaper; Person of the year; Personalization; Platform; Print media; Professional communicators; Radio; Self-communication; Social media; Supremacy; Television; Traditional media; User; Web portals (search for similar items in EconPapers)
Date: 2026
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DOI: 10.1007/978-3-032-00086-6_7

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