Melles & Stein: Transformation from the Core Business—The Path to Sustainable Trade Fair Services

Nicole Stein ()
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Nicole Stein: Melles & Stein Messe-Service GmbH

A chapter in Sustainable Value Chain Management, 2026, pp 253-271 from Springer

Abstract: Abstract Melles & Stein Messe-Service GmbH turned the crisis of the COVID-19 pandemic into an opportunity for reinvention, emerging as a leader in sustainable trade fair services. With a vision to reshape an industry not traditionally associated with sustainability, the company redefined its internal practices and service offerings—from CO2-optimized logistics to circular food systems and inclusive staffing models. By making sustainability visible, measurable, and client-centered, Melles & Stein not only strengthened existing partnerships but also attracted new clients seeking responsible event solutions. This chapter illustrates how a clear commitment to environmental and social values, combined with continuous innovation and stakeholder engagement, can transform a traditional service provider into a pioneer of sustainable change. Melles & Stein’s journey offers a blueprint for companies aiming to align business success with ecological and social responsibility.

Keywords: Sustainable trade fair services; Sustainable business transformation; Event sustainability; Circular economy; Decarbonization; Sustainable catering; Food waste reduction; Sustainable supply chain; Sustainable hospitality; Carbon footprint reporting; Trade show industry transformation; Value chain (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-032-13293-2_10

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DOI: 10.1007/978-3-032-13293-2_10

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