The Rationale of Strategy Development for Future Viability: Creating Resources

Friedrich Glauner
Additional contact information
Friedrich Glauner: Cultural Images Values Management

Chapter 6 in Future Viability, Business Models, and Values, 2016, pp 45-86 from Springer

Abstract: Abstract Let us recapitulate what we have learned: If we want to convince companies to be sustainable, we need something other than simple appeals to their good will clothed in the ideals of CSR or the triple bottom line. Economic arguments for ethically sustainable enterprise also fall short of our goal. We have explained why: They are caught in a double category mistake. First, they mix up the systemic impulses that govern how people and enterprises act. Second, the appeals miss the relevant level where entrepreneurial action would be triggered. What we now need for our arguments is a closer look at these category mistakes.

Date: 2016
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-319-34030-2_6

Ordering information: This item can be ordered from
http://www.springer.com/9783319340302

DOI: 10.1007/978-3-319-34030-2_6

Access Statistics for this chapter

More chapters in CSR, Sustainability, Ethics & Governance from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().