Knowledge Integration in the European CSR Communication Field: An Institutional Perspective

Urša Golob (), Nataša Verk () and Klement Podnar ()
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Urša Golob: University of Ljubljana
Nataša Verk: University of Ljubljana
Klement Podnar: University of Ljubljana

A chapter in Handbook of Integrated CSR Communication, 2017, pp 273-291 from Springer

Abstract: Abstract By inspecting contemporary macro-level developments concerning the phenomenon of CSR communication in parallel to scholarly contributions on CSR communication this chapter aims to outline the main institutional logics that shape the field of CSR communication in Europe. The chapter reveals that on both levels a struggle between communicative and non-communicative interpretations of CSR communication is taking place. This conflict is then contextualised both from the perspective of cultural and socio-economic factors, which have conditioned the current state of the European CSR communication field, and from the viewpoint of its future challenges.

Keywords: CSR communication; European context; Knowledge integration; Institutional logics; Macro- and field-level analysis (search for similar items in EconPapers)
Date: 2017
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DOI: 10.1007/978-3-319-44700-1_16

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