Research Design: Building a Methodology to Fill the Identified Gaps

Linda O’Riordan
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Linda O’Riordan: Hochschule für Oekonomie & Management

Chapter Chapter 6 in Managing Sustainable Stakeholder Relationships, 2017, pp 221-271 from Springer

Abstract: Abstract Chapter 6 explains the research design. It presents the qualitative exploratory research approach via multiple research methods which is adopted to investigate the responsible stakeholder management practices of leading pharmaceutical companies in the UK and Germany. Using this approach, the data were primarily collected from senior executives in the target countries.

Keywords: Stakeholder Relationship Management; Conceptual frameworkConceptual Framework; Case Study Option; Europe; Middle East; And Africa (EMEA); choiceChoice (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-319-50240-3_6

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DOI: 10.1007/978-3-319-50240-3_6

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