Impact of Corporate Social Responsibility on Innovation Activities: The Case of Xerox

Jutta Willamowski (), Yves Hoppenot, Stefania Castellani and M. Antonietta Grasso ()
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Jutta Willamowski: Xerox Research Centre Europe
Yves Hoppenot: Xerox Research Centre Europe
Stefania Castellani: Xerox Research Centre Europe
M. Antonietta Grasso: Xerox Research Centre Europe

A chapter in Innovation Management and Corporate Social Responsibility, 2018, pp 263-280 from Springer

Abstract: Abstract In this chapter we show how Corporate Social Responsibility (CSR) has influenced the research of a large manufacturing company, namely Xerox, during its transition to increase its services portfolio. We explain how a deep and long lasting CSR culture has influenced and effectively nurtured two (successful) research projects in the area of sustainability and the instruments that made this possible. We present each of these projects in detail and show how they facilitate more sustainable behaviour. The first case is to reduce paper waste in the workplace and the second to lower single car occupancy in commuting. Finally, we discuss how these projects enabled us to develop a more general approach to behaviour change in the workplace.

Keywords: Reduce Paper Waste; Workplace Travel Plans (WTPs); Xerox Customers; Single Occupancy Vehicles (SOV); Printing Behavior (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-319-93629-1_15

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DOI: 10.1007/978-3-319-93629-1_15

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