Corporate Social Responsibility: A New Management Paradigm?

René Schmidpeter ()
Additional contact information
René Schmidpeter: Centre for Humane Market Economy

Chapter Chapter 10 in Corporate Social Responsibility, 2013, pp 171-180 from Springer

Abstract: Abstract CSR has developed from a purely selective, single-issue engagement (sponsoring and donations) and legal compliance measure to explicit responsibility management in the core business of companies, taking into account the three pillars of economy, social issues and ecology (CSR 2.0). The central point is no longer the question of how profits will be put to use, but rather how they are made in the first place. With the next step, the general question of companies’ contribution towards social innovation comes into focus. This conscious strategic positioning in society (business in society) aims to increase both the social and the business added value at the same time (shared value). Businesses as “responsible corporate citizens” are therefore no longer seen as the problem, but rather provide solutions for the most pressing challenges of our time. This reorientation (in the sense of sustainable entrepreneurship = CSR 3.0) is the actual and fundamental contribution of business to a sustainable development of our society. It is an investment both in the competitive ability of our companies and in the future of the coming generations.

Keywords: Corporate Social Responsibility; Corporate Governance; Social Innovation; Social Market Economy; Corporate Social Responsibility Management (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-642-40975-2_10

Ordering information: This item can be ordered from
http://www.springer.com/9783642409752

DOI: 10.1007/978-3-642-40975-2_10

Access Statistics for this chapter

More chapters in CSR, Sustainability, Ethics & Governance from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().