The Future of Quantitative Marketing: Results of a Survey

Donald Lehmann (), Oded Netzer () and Olivier Toubia ()

Customer Needs and Solutions, 2015, vol. 2, issue 1, 5-18

Abstract: We report the results of a survey conducted in November 2014 in which 29 quantitative marketing scholars from around the world reflected on the present and future of their field. The survey focused on substantive areas, methods and tools, practical and managerial relevance, doctoral training, and promotion and tenure. The results of the survey revealed several general insights on the challenges and opportunities faced by the field of quantitative marketing research. Copyright Springer Science+Business Media New York 2015

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Date: 2015
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DOI: 10.1007/s40547-014-0034-8

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