Fair Wealth

Min Ding ()

Customer Needs and Solutions, 2015, vol. 2, issue 2, 105-112

Abstract: Fair wealth is wealth created by commercial activities that are perceived to be fair to all entities involved on the supply and demand sides: humans, animals, and the environment in general. This article describes the coming of age of fair wealth, the enlightened customer needs that are driving it, the role of spoilers, and five frontiers of fair wealth creation. Copyright Springer Science+Business Media New York 2015

Keywords: Fair wealth; Corporate strategy; Customer needs; Social development; Fair development; Sustainable development (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:custns:v:2:y:2015:i:2:p:105-112

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DOI: 10.1007/s40547-015-0043-2

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