Optimal advertising for selling a product with a nondifferentiable demand function

Bruno Viscolani ()

Decisions in Economics and Finance, 1994, vol. 17, issue 1, 53-67

Keywords: advertising; goodwill; nondifferentiable optimal control; comunicazione; goodwill; controllo ottimo non differenziabile (search for similar items in EconPapers)
Date: 1994
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10.1007/BF02091666 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:decfin:v:17:y:1994:i:1:p:53-67

Ordering information: This journal article can be ordered from
http://www.springer. ... ry/journal/10203/PS2

DOI: 10.1007/BF02091666

Access Statistics for this article

Decisions in Economics and Finance is currently edited by Paolo Ghirardato

More articles in Decisions in Economics and Finance from Springer, Associazione per la Matematica
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().