Managerial decisions and new product development in the circular economy model enterprise: absorptive capacity and a mediating role of strategic orientation

Monika Stelmaszczyk (), Agata Pierscieniak () and Denisa Abrudan ()
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Monika Stelmaszczyk: Jan Kochanovski University
Agata Pierscieniak: Warsaw University of Technology
Denisa Abrudan: West University of Timisoara

DECISION: Official Journal of the Indian Institute of Management Calcutta, 2023, vol. 50, issue 1, No 4, 35-49

Abstract: Abstract The study explains the flow of knowledge in the circular economy model enterprises. We analyze the impact of managerial decisions on the absorptive capacity, which is new product development, considering the role of critical elements of strategic orientation (innovation and costs) in the textile industry. Based on the verification of hypotheses by employing the SEM method, innovation orientation is a mediator between adaptability-oriented decisions and transformation, and between adaptability-oriented decisions and exploitation. Ambidexterity-oriented decisions affect absorptive capacity. These findings semanticize and extend previous research, indicating that strategic activities focused on eco-innovations are transformed into the process of creating a new product.

Keywords: Managerial decisions; Ambidexterity; Absorptive capacity; Product development; Circular economy; Structural equation modeling (search for similar items in EconPapers)
JEL-codes: D81 D83 O32 Q56 (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (1)

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DOI: 10.1007/s40622-023-00336-1

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