Novolutions in Covid-19: a Mocktail of decision dilemmas a live case analysis

Kishinchand Poornima Wasdani () and Mathew J. Manimala ()
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Kishinchand Poornima Wasdani: Royal Roads University
Mathew J. Manimala: Indian Institute of Management Bangalore (IIMB)

DECISION: Official Journal of the Indian Institute of Management Calcutta, 2023, vol. 50, issue 1, No 9, 129-139

Abstract: Abstract A live case study incorporates experiential learning through a modified version of the case method pedagogy that treats students as consultants (Roth & Smith, 2009). It is defined by Simpkins (2001, p 1) as a case-based teaching method using a “current problem or issue that a company is investigating where the company provides information regarding the problem/issue seeking input to assist in management decisions. ” This case on Novolutions is presented as one applicable for Management Education in the area of decision-making in crisis situations. The case showcases the feedback of 33 students, organized into 5 teams, attending a graduate course in Business Analytics as part of their master’s degree program in management. They were presented with a Live Case Study featuring decision-making issues encountered during the COVID-19 pandemic by an Indian entrepreneur-duo running a bootstrapped product company, Novolutions, which manufactures the Hippie Mocktail.

Keywords: Live Case Analysis; Experential learning; India; Entrepreneruship; Covid-19 Pandemic; Decision Making (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/s40622-023-00337-0

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