Smart-Colpo: What if we had a national program for cervical cancer led by industry players and start-ups?

Anjali Ramaswamy (), Naveen R. Gowda (), H. Vikas (), Meghana Prabhu (), Jai Bhagwan Sharma (), Khyati Vakharia (), Atul Kumar (), M. V. Akhila (), Shilpa Gatta (), Madhuri Sareddy (), K. P. Sowmya (), T. K. Divya (), Devashish Desai (), Bharath Gopinath (), Somanath Viswanath () and Anant Kini ()
Additional contact information
Anjali Ramaswamy: All India Institute of Medical Sciences
Naveen R. Gowda: Group Medical Director’s Office, Apollo Hospitals Group
H. Vikas: All India Institute of Medical Sciences
Meghana Prabhu: Institute of Liver and Biliary Sciences (ILBS)
Jai Bhagwan Sharma: All India Institute of Medical Sciences
Khyati Vakharia: Vardhaman Mahavir Medical College and Safdarjung Hospital
Atul Kumar: Employees’ State Insurance Corporation
M. V. Akhila: Gunasheela Hospital
Shilpa Gatta: SLG Hospitals
Madhuri Sareddy: Gouri Devi Institute of Medical Sciences
K. P. Sowmya: Siddhartha Institute of Medical Sciences and Research Institute
T. K. Divya: Sapthagiri Institute of Medical Sciences and Research Institute
Devashish Desai: All India Institute of Medical Sciences (AIIMS)
Bharath Gopinath: All India Institute of Medical Sciences
Somanath Viswanath: Atos India
Anant Kini: Military Hospital, Armed Forces Medical Service

DECISION: Official Journal of the Indian Institute of Management Calcutta, 2024, vol. 51, issue 2, No 8, 259 pages

Abstract: Abstract Carcinoma cervix is one of the leading causes of death among females worldwide. WHO has put forth the 90–70–90 global strategy for elimination of cervical cancer. It calls for 70% women to be screened at least once in their lifetime. This is as low as 1.9% for India and even lower for many other countries. Studying patient journeys, process mapping and counterfactual analysis helped to better understand the problem. Weaknesses of our system include availability, accessibility, affordability, skewed distribution of infrastructure, cost implications and limited specialist manpower. The strengths of our system are the key change drivers like existing network of primary healthcare workers, changes in health seeking behavior due to COVID-19 with increasing role of tele-health, conducive political milieu with initiatives like Digital India Mission and booming start-up ecosystem. On connecting the dots, what we need is a solution that is inexpensive, socially acceptable, does not require women to visit health centers, does not require additional government budgetary allocation and something that the industry/start-ups would be keen on taking up. An artificial intelligence-based solution like “Smart-Colpo” can be a good fit. It can be a potential “Loss-Leader” for industry players, helping them build network, acquire potential customers in rural India and usher in data-driven revenue models and cross-subsidization. Therefore, making it India’s first industry-led health program.

Keywords: Smart-Colpo; Cervical cancer; Screening; Artificial intelligence; Low resource setting; Post-COVID-19; National program; Data-driven revenue model (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/s40622-024-00384-1

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