Value proposition of IoT-based products and services: a framework proposal

Graziela Molling () and Amarolinda Zanela Klein ()
Additional contact information
Graziela Molling: Unisinos University - Business School
Amarolinda Zanela Klein: Unisinos University - Business School

Electronic Markets, 2022, vol. 32, issue 2, No 28, 899-926

Abstract: Abstract The IoT can help firms to innovate and to address new business opportunities. However, many companies face difficulties in developing products and services based on the IoT with a clear and valid value proposition (the core of any business model). Considering this, we aimed to answer the following research question: which elements need to be considered to define value propositions for IoT-based products and services? We used the Design Science Research method, developing a conceptualization that guided the creation and testing of a framework to support the definition of this type of value proposition. The framework was evaluated by 33 academic experts and practitioners and tested in four real companies. It addresses critical dimensions and elements to the value proposition considering affordances and constraints related to the IoT architecture to generate different types of values for different actors and the strategic positioning of IoT-based products and services.

Keywords: Internet of things; Value proposition; Affordances; Design science research (search for similar items in EconPapers)
JEL-codes: M1 M15 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://link.springer.com/10.1007/s12525-022-00548-w Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:elmark:v:32:y:2022:i:2:d:10.1007_s12525-022-00548-w

Ordering information: This journal article can be ordered from
http://www.springer. ... ystems/journal/12525

DOI: 10.1007/s12525-022-00548-w

Access Statistics for this article

Electronic Markets is currently edited by Rainer Alt and Hans-Dieter Zimmermann

More articles in Electronic Markets from Springer, IIM University of St. Gallen
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().