Understanding the adoption of the mask-supply information platforms during the COVID-19

Cheng-Kui Huang, Shin-Horng Chen (), Chia-Chen Hu and Ming-Ching Lee
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Cheng-Kui Huang: National Chung Cheng University
Shin-Horng Chen: National Taipei University of Business
Chia-Chen Hu: National Chung Cheng University
Ming-Ching Lee: National Chung Cheng University

Electronic Markets, 2022, vol. 32, issue 4, No 30, 2405-2427

Abstract: Abstract Since late 2019, coronavirus disease 2019 (COVID-19) has led to a significant increase in the demand for medical resources. To publish data on face mask supplies, the Taiwanese government collaborated with program developers to construct a mask-supply information transitional platform (MITP). To comprehend the adoption of MITP, the study proposes a research model that integrates the health behavior model (HBM) and IS/IT continuance model for examining the factors affecting intention to use an MITP. Survey data collected from 524 respondents indicated that (1) intention to use an MITP is directly influenced by perceived threat of COVID-19 and beliefs toward using the MITP; (2) cues to action directly influence the perceived threat of COVID-19; and (3) perceived ease of use of MITP is a significant determinant of perceived usefulness of MITP. These results provide practical guidelines for health authorities and government to develop health information systems and strategies to control pandemics.

Keywords: Usage intention; Health behavior model; IS/IT continuance model; Mask-supply information platform; COVID-19 (search for similar items in EconPapers)
JEL-codes: M15 (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1007/s12525-022-00602-7

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