Understanding Born Global Firms in Turkey: A Literature Review

Ceyda Tanrikulu ()
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Ceyda Tanrikulu: Adana Alparslan Türkeş Science and Technology University

A chapter in Eurasian Business and Economics Perspectives, 2021, pp 265-276 from Springer

Abstract: Abstract The main purposes of the study are to present knowledge stock about the profile and barriers of the born global firms in Turkey and provide research agenda. Data are obtained through a systematic literature review comprised of the studies regarding the born global firms in Turkey. The studies chosen for this review are based on primary data. They have been published in both Turkish and English languages and printed in 2010–2020. Also, “Born global,” “marketing,” and “Turkey” are used as keywords for filtering these studies. The major findings indicate that the born global firms have encountered many obstacles such as marketing and procedural barrier. They have also some common features related to entrepreneurship orientation, network connection, proactive approaches, and technological abilities. This study integrates the major findings of previous studies on the subject of the born global firms in Turkey. This integration may be useful for expanding and advancing the knowledge in this field. Therefore, it is expected that it provides a knowledge reserve, starting points, basics and insights for further studies and business applications. In this context, major findings are discussed on the conditions of Turkey and strategic recommendations are presented.

Keywords: Born global firms; Global marketing; Turkey; Emerging market (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:eurchp:978-3-030-71869-5_17

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DOI: 10.1007/978-3-030-71869-5_17

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