The Resilience and Investment Strategies of Premium-Class Hotels in Adriatic Croatia: Designing a Governmental Framework for High-End Sustainable Tourism Support

Denis Prevolšek (), Željko Kukurin () and Tea Golja ()
Additional contact information
Denis Prevolšek: University of Rijeka
Željko Kukurin: Valamar Riviera Ltd.
Tea Golja: Juraj Dobrila University of Pula

A chapter in Eurasian Business and Economics Perspectives, 2025, pp 87-106 from Springer

Abstract: Abstract The COVID-19 pandemic significantly impacted global tourism, including Croatia’s hotel industry. This study examines the resilience of Croatia’s premium-class hotels during the pandemic, explores investment strategies, and proposes a sustainable tourism framework. Using secondary data analysis and an online survey of sales and marketing directors from 4-star and 5-star hotels in Adriatic Croatia, the research focused on key performance indicators such as occupancy, average daily rate (ADR), revenue per available room (REVPAR), and total revenue per available room (TREVPAR). Findings reveal that premium-class hotels were more resilient, with quicker recovery, higher ADR, and longer operational periods than lower-class hotels. Istria recovered faster due to proximity to major markets, while Dubrovnik struggled with its reliance on cruise and flight tourism. Investment strategies highlighted ‘new luxury,’ sustainability, and authentic local experiences. The proposed framework suggests strategic initiatives for government support, sustainable high-quality tourism, financial incentives, and public-private collaboration. This study adds to luxury hospitality literature and offers actionable recommendations for enhancing the resilience and performance of Croatia’s premium-class hotels.

Keywords: Premium-class hotels; Resilience; Sustainable and premium-class tourism experiences model; Destination management; The Adriatic Croatia (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:eurchp:978-3-031-84319-8_6

Ordering information: This item can be ordered from
http://www.springer.com/9783031843198

DOI: 10.1007/978-3-031-84319-8_6

Access Statistics for this chapter

More chapters in Eurasian Studies in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().