Case Study: Don’t Say Street Art, Just Say Fanzara

Rosa Currás () and Maria Escriva ()
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Rosa Currás: Universidad Católica de Valencia “San Vicente Mártir”
Maria Escriva: Universidad Católica de Valencia “San Vicente Mártir”

A chapter in Entrepreneurship in Culture and Creative Industries, 2018, pp 265-279 from Springer

Abstract: Abstract The aim of this work is to present the case study of Fanzara, a small village in the inner province of Castellón (Valencian Community, Spain). This rural locality (323 inhabitants) is home to an aging population and receives many tourists in the summer. In 2014, the inhabitants of Fanzara decided to start a social entrepreneurship project in which urban street art-related artists, painters and entrepreneurs were invited to decorate the walls of the village houses, which would be given up freely by their inhabitants. The objective was to provide real added value to the village so that its inhabitants could enjoy these cultural initiatives. The initial idea of creating beauty developed into the creation of an “unfinished urban art museum,” where top national and international graffiti artists have participated. Our work seeks to analyze how the entrepreneurial drive of the people involved in this cultural initiative has placed Fanzara on the world’s street art map, revitalizing the village and at the same time creating a sense of community.

Keywords: Rural tourism; Street art; Creative industries; Cultural management; Rural development; Entrepreneurship (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:spr:fgfchp:978-3-319-65506-2_15

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DOI: 10.1007/978-3-319-65506-2_15

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