Experience-Driven Cultural Entrepreneurship: Business Models and Regional Development in the “World of Frederick II Hohenstaufen”

Dorothea Papathanasiou-Zuhrt (), Aldo Russo () and Konstadinos Kutsikos ()
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Dorothea Papathanasiou-Zuhrt: University of the Aegean
Aldo Russo: University of the Aegean
Konstadinos Kutsikos: University of the Aegean

A chapter in Entrepreneurship in Culture and Creative Industries, 2018, pp 327-340 from Springer

Abstract: Abstract Due to the financial crisis across Europe, many heritage places (industrial buildings, religious settings, etc.) are facing functional redundancy. Innovative financing, business and governance models are needed to enable the reuse of such cultural assets and the creation of new cultural experiences; this is still a relatively unexplored area. In this chapter, we explore a business model innovation within experience-driven business ecosystems that focus on the adaptive reuse of cultural heritage. Our findings are based on a detailed case study of the World of Frederick II at the Castel Lagopesole in Italy, a cultural investment that has redefined quintessential aspects in the production and distribution of culture in the support of place development. The direct involvement of key stakeholders and residents has led to enhanced civic pride and entrepreneurial orientation and demonstrates how innovative business modeling and new skills applied to cultural communication can generate mindful visitors and contribute to the sustainable reuse of CH assets.

Keywords: Castel Lagopesole; Cultural heritage; Cultural entrepreneurship; Cultural communication; Business models; Regional development (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:spr:fgfchp:978-3-319-65506-2_19

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DOI: 10.1007/978-3-319-65506-2_19

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