Societal Trends—The Changing Influences on Business Strategy

Hubert Tardieu (), David Daly (), José Esteban-Lauzán (), John Hall () and George Miller ()

Chapter 3 in Deliberately Digital, 2020, pp 19-28 from Springer

Abstract: Abstract The 2010s and 2020s are times of significant change, marking a structural transition from the old models of the twentieth century to the new models of the twenty-first. This chapter examines a set of key societal trends that embody such change, and which must be closely examined to map the present and future contexts, namely macroeconomics (debt cycles, consumerismConsumerism Business , commodificationCommodification Economics , currencies, decline of cash), regulatory (e.g., GDPRGDPR Regulation , PSD2PSD2 Regulation ), environmental (Anthropocene, climate change, circular economy), security (cyber-warfare), and people (demographics, generations, social media, inequality, labor). Understanding these trends and their interplays is a must for defining successful strategies.

Date: 2020
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DOI: 10.1007/978-3-030-37955-1_3

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