Blockchain, Sport, and Navigating the Sportstech Dilemma

Martin Carlsson-Wall () and Brianna Newland ()
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Martin Carlsson-Wall: Center for Sport and Business, Stockholm School of Economics
Brianna Newland: New York University

A chapter in 21st Century Sports, 2020, pp 205-218 from Springer

Abstract: Abstract In their chapter, Carlsson-Wall and Newland introduce the sportstech dilemma. They describe how sport is an industry driven by emotion and the importance of maintaining competitive balance, which distinguishes it from other industries. Then, they survey the blockchain tech landscape in sport and differentiate seven market segments depending on customer type and the type of impact sought. They propose three strategic questions—concerning the level of integration into the sport ecosystem, potential for a hybrid business model, and geographic footprint—to guide companies navigating the sportstech dilemma. Finally, they look further into the future and see unexpected possibilities for blockchain in sport.

Keywords: Blockchain; Sportstech; Hybrid business model; Start-ups (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:fuobcp:978-3-030-50801-2_12

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DOI: 10.1007/978-3-030-50801-2_12

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