How Thesis Driven Innovation Radars Could Benefit the Sports Industry

Sanjay Sarma (), Brian Subirana () and Nicolas Frevel ()
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Sanjay Sarma: Mechanical Engineering, MIT
Brian Subirana: MIT
Nicolas Frevel: Center for Sports and Management, WHU - Otto Beisheim School of Management

A chapter in 21st Century Sports, 2020, pp 39-50 from Springer

Abstract: Abstract In this chapter, Sarma, Subirana, and Frevel look at trend and innovation radars, in general, and discuss how sports organizations and their management can benefit from a systematic approach to handling emerging technologies and innovations. They explain their understanding of a “corporate thesis,” which is required to steer an organization to long-term success given seemingly unlimited opportunities offered by new technologies under the constraint of limited resources. To respond to overwhelming amounts of news, innovations, and disruptions, they make the case for Thesis Driven Innovation Radars and demonstrate their application in the sports industry.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:fuobcp:978-3-030-50801-2_3

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DOI: 10.1007/978-3-030-50801-2_3

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