Digitalization as an Enabler of Subscription Business Models in the Manufacturing Industry

Günther Schuh (), Jana Frank, Lennard Holst, Daniela Müller, Tobias Leiting and Lukas Bruhns
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Günther Schuh: Rheinisch-Westfälische Technische Hochschule Aachen
Jana Frank: Rheinisch-Westfälische Technische Hochschule Aachen
Lennard Holst: Rheinisch-Westfälische Technische Hochschule Aachen
Daniela Müller: Rheinisch-Westfälische Technische Hochschule Aachen
Tobias Leiting: Rheinisch-Westfälische Technische Hochschule Aachen
Lukas Bruhns: Rheinisch-Westfälische Technische Hochschule Aachen

A chapter in Digital Business Models in Industrial Ecosystems, 2021, pp 49-70 from Springer

Abstract: Abstract Subscription business models provide an important component for monetizing the potential of Industrie 4.0. Subscription business is based on a long-term and participative business relationship between customer and provider. However, only digitalization offers the necessary framework conditions to realize the characteristic recurring and performance-based billing, and to ensure the necessary transparency about the usage phase of products as well as continuous performance improvements in the customer process. Against this background, companies must not only recognize the much-cited potential that lies in the total dedication to the success of individual subscription customers. Rather, the central obstacles must be addressed, examined, and subsequently overcome in a targeted manner in order to successfully establish subscription business models and place them on the market.

Date: 2021
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DOI: 10.1007/978-3-030-82003-9_4

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