Process Creation: Structuring the Emotion-Driven Innovation

Teresa Alaniz and Stefano Biazzo
Additional contact information
Teresa Alaniz: NiEW, Director of Design Delivery and Strategist
Stefano Biazzo: University of Padua, Department of Management and Engineering

Chapter Chapter 2 in Emotion-Driven Innovation, 2024, pp 19-32 from Springer

Abstract: Abstract The process creation aims to develop a prototype addressing challenges from the literature review. Phase 2 evaluates its feasibility, focusing on creating practical methods and techniques (Platts , Researching strategic management processes, 2001; Platts, International Journal of Operations & Production Management 4–17, 1993; Moultrie et al., Journal of Product Innovation Management 335–368, 2007). Focus group is a research method where a moderated group discusses a topic for 90 min to 2 h (Cooper & Schindler, Business research methods. McGraw-Hill Higher Education, 2013). An exploratory survey was also conducted with a design community to understand product-emotion relationships (Gray, Doing research in the real world. Sage, 2013). The systematic literature review’s challenges are tackled in the process-creation phase (see Fig. 2.1) of the research methodology (Platts, International Journal of Operations & Production Management 4–17, 1993). The goal is to develop an industrially relevant ‘Emotion-Driven Innovation’ (E-DI) process to aid companies in envisioning emotion-centric product ideas (Koen et al., Research-Technology Management 46–55, 2001). This process includes three main activities: (1) the definition of the main objectives to be achieved by the process and its structure; (2) the elaboration of key concepts to define the language for discussing emotions in product innovation; (3) the design of methods to achieve the main objectives of the process. The three activities were conducted in collaboration with a review team through five focus groups (see Fig. 2.2). The objectives, key concepts, and methods were defined considering the professionals’ feedback

Keywords: Product innovation; Emotion knowledge; Emotion goal; Emotion-focused product ideas (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:fuobcp:978-3-031-49877-0_2

Ordering information: This item can be ordered from
http://www.springer.com/9783031498770

DOI: 10.1007/978-3-031-49877-0_2

Access Statistics for this chapter

More chapters in Future of Business and Finance from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().