Skills of the Future

Anne Katrine Lund and Mette Refshauge

Chapter 10 in Mastering Corporate Communication, 2024, pp 213-239 from Springer

Abstract: Abstract What does it take to master the role of a professional communicator in a changing world? The requirements are complex and wide-ranging. It is necessary to have strategic understanding, analytical skills, the ability to design, plan and implement good solutions, as well as an understanding of channel options, technology and strong communication skills. But it is also crucial to be able to stand in the middle of organisational power spaces, to build followership and to work according to a well-calibrated ethical compass. This chapter identifies the competencies necessary for the professional communicator to inspire the constant work of developing communication.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:fuobcp:978-3-031-50232-3_10

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DOI: 10.1007/978-3-031-50232-3_10

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