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Credibility and Trust as a Field of Work

Anne Katrine Lund and Mette Refshauge

Chapter 3 in Mastering Corporate Communication, 2024, pp 43-64 from Springer

Abstract: Abstract Credibility and trust are fundamental for us to listen to each other. But how do you work with this in practice as a professional communicator? In this chapter, we take a closer look at the elements of credibility and the points to bear in mind when working to build and protect the organisation’s credibility in a transparent reality.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:fuobcp:978-3-031-50232-3_3

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DOI: 10.1007/978-3-031-50232-3_3

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