Communication Must Create Contact

Anne Katrine Lund and Mette Refshauge

Chapter 5 in Mastering Corporate Communication, 2024, pp 91-114 from Springer

Abstract: Abstract The professional communicator must connect at a time when stakeholders want not just information but a relationship with real contact. This is not easy and requires clever orchestration of all the voices of the organisation, from the top manager’s statements to the tone of the article on the intranet and the post on social media. This chapter looks more closely at the facilitation of organisational presence and the demands it places on the professional communicator.

Date: 2024
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DOI: 10.1007/978-3-031-50232-3_5

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