Facilitating Change

Anne Katrine Lund and Mette Refshauge

Chapter 8 in Mastering Corporate Communication, 2024, pp 163-185 from Springer

Abstract: Abstract Never before have organisations wanted or needed to change more frequently than today. That is why it is crucial that the professional communicator is skilled at driving change—from clever design to effective communication in large meetings, films or slideshows. This chapter thus zooms in on the basic knowledge of change and strategic communication that can help turn ambitions into reality.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:fuobcp:978-3-031-50232-3_8

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DOI: 10.1007/978-3-031-50232-3_8

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