The Influence of Language: An Often Underestimated Strategic Success Factor for Global Endeavors—From the Perspective of a Language Professional

Juliane Wagner ()

Chapter 6 in The Sustainable Organization, 2025, pp 129-144 from Springer

Abstract: Abstract This chapter explores the important yet often overlooked role of language as a strategic success factor in global endeavors, particularly in the context of the Three-Pillar Model and the United Nations’ 17 Sustainable Development Goals. It highlights the pivotal role of linguistics and translation in making frameworks like the SDGs accessible across diverse linguistic and cultural contexts. Theoretical insights, including the Sapir-Whorf hypothesis and Chomsky’s Universal Grammar, provide a foundation for understanding the influence of language on thought and action. Two case studies illustrate the evolving landscape of translation. They contrast workflows involving human translations in corporate settings with an AI-driven approach in scientific research. Ultimately, the chapter advocates for the deliberate and expert application of language strategies to bridge cultural or regional divides and achieve sustainability within companies.

Keywords: Language as strategic success factor in global endeavors; Three-pillar model; UN SDS; Pivotal role of linguistics and translation in frameworks; Sapir-Whorf hypothesis; Chomsky’s universal grammar; Language models; Artificial intelligence in translations (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:fuobcp:978-3-031-89549-4_6

Ordering information: This item can be ordered from
http://www.springer.com/9783031895494

DOI: 10.1007/978-3-031-89549-4_6

Access Statistics for this chapter

More chapters in Future of Business and Finance from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().