Predicting Mastering CommTech for the Next Years

Uwe Seebacher (), Thomas Mickeleit () and Jörg Forthmann ()
Additional contact information
Uwe Seebacher: Academic Institute for Qualified Methods and Professional Structures (AQPS)
Thomas Mickeleit: KommunikationNeuDenken
Jörg Forthmann: Faktenkontor GmbH

A chapter in Mastering CommTech, 2025, pp 529-535 from Springer

Abstract: Abstract This chapter charts the emerging frontier of Communication Technology (CommTech), offering a strategic outlook on how organizations can master the complex interplay of predictive, collective, and cultural intelligence (CQ) in the coming years. Predictive intelligence redefines communication by enabling hyper-personalization at scale, anticipatory decision-making, and dynamic stakeholder journeys. Collective intelligence fosters inclusive, crowd-powered strategy development and ethical collaboration, while CQ ensures communication resonates authentically across diverse global audiences. Central to this transformation is the Emerald Deal—a forward-looking framework that integrates sustainability into corporate communication through transparency, stakeholder alignment, and measurable impact. The chapter also explores future scenarios, from autonomous communication ecosystems to immersive stakeholder experiences, emphasizing the ethical imperative of responsible data use. By blending technological foresight with human-centric values, this chapter serves as a strategic guide for leaders to navigate and shape the next era of CommTech.

Keywords: CommTech evolution; Predictive Intelligence (PI); Collective Intelligence (CI); Cultural Intelligence (CQ); Sustainability in communication; Emerald deal; Hyper-personalization; Data ethics; Autonomous communication ecosystems; Extended realities (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:fuobcp:978-3-031-90302-1_21

Ordering information: This item can be ordered from
http://www.springer.com/9783031903021

DOI: 10.1007/978-3-031-90302-1_21

Access Statistics for this chapter

More chapters in Future of Business and Finance from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().